Reflections on a decade of disruption

Hall 14 has always been the outlier at IBC. The somewhat mysterious tent houses mostly software companies whose business models are based on helping broadcasters, operators and content companies profit from disruption. 24i is no exception. This year we are celebrating a decade of success and disruption by showcasing the next generation of video experiences, for the next generation.As the number of direct to consumer (D2C) video services grow, forward-thinking operators and broadcasters are having to disrupt their own business models in order to thrive and even survive. These next-generation video service providers understand the impact their video experiences have on their brand value and are looking for modular-based solutions which upcycle existing technologies and allow them to create relevant and personalized services for every one of their viewers.

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