December 17, 2024
2024i Wrapped
By Sebastian Braun, CEO at 24i
As 2024 comes to a close, we’re reflecting on what has been an extraordinary transformation year for 24i. Restructuring our company to a product first delivery engine was no easy feat and we have more exciting work to do in 2025. However, the team now at 24i is one that is incredibly collaborative, resilient and supportive of each other and our customers. Personally, I am incredibly grateful for all the work that has gone into shaping 24i before I arrived - what an amazing foundation of customers, partners and technology - thank you!
In 2024 we delivered groundbreaking product launches that solidified our role as a trusted partner in the streaming and media technology landscape. Furthermore, this year has been a testament to the power of innovation,collaboration and end to end productization.
A Year in Review
This year was all about pushing boundaries. With streaming services facing increasing complexity—device fragmentation, content discovery challenges, and evolving viewer expectations—24i has been dedicated to providing solutions that simplify and enhance the viewing experience while empowering content providers to thrive.
Key Highlights from 2024
Innovation and Expansion
The 24i Video Cloud platform underwent significant evolution in 2024, expanding its capabilities beyond OTT and direct-to-consumer (DTC) services to include traditional Pay TV operators. By incorporating features like live TV, catch-up, restart, and synthetic channels, we’ve enabled operators to deliver unified, personalized viewing experiences across all devices.
Personalization and Engagement
AI-driven personalization has been at the core of our advancements this year. Integrating 24iQ into our Backstage CMS has simplified the delivery of relevant recommendations and curated experiences for content providers, without the need for additional tools or integrations. This has resulted in increased viewer engagement and satisfaction, showcasing the power of data-driven personalization.
Simplifying Content Discovery
Combining our Backstage CMS with personalized recommendations has allowed us to combat discovery fatigue effectively. This integration creates seamless, intuitive user experiences across devices and platforms, helping audiences find the content they love more easily.
Rapid Deployments
Time-to-market has been a critical focus in 2024. Our modular approach has enabled us to roll out features and platforms faster than ever, ensuring our customers and partners remain ahead in an increasingly competitive streaming landscape.
2024 by the Numbers
- 25 Million viewers served: Across our global platforms, enhancing how audiences discover, watch, enjoy, and engage with content.
- 1.2 billion minutes streamed across 24i-enabled platforms, reflecting the immense scale and engagement driven by our technology.
- 225,000+ achieved subscribers for one of our clients within the first year of launching on the 24i Video Cloud.
- 93% increase in viewer engagement for services utilizing our AI-powered personalization engine, 24iQ.
- 27 FAST channels integrated, transforming a client's super-aggregation platform.
- 5 major events attended, showcasing cutting-edge technology at global stages like IBC, NAB, and CES, while delivering transformative solutions to the market.
- 3x more unique brands watched with personalization compared to editorial playlists.
Looking Ahead to 2025
The future is bright, and we’re gearing up for another year of innovation. Our 2025 roadmap includes:
- Enhanced Cloud Solutions: Streamlining the integration of live and on-demand content into a unified platform designed to support emerging technologies.
- AI-Driven Monetization: Unlocking new revenue streams through targeted advertising, dynamic sponsorships, and hyper-personalized user experiences.
- Advanced Personalization Tools: Leveraging audience insights to ensure users receive the content they love, when and where they want it.
- EAA Compliance Support: Empowering our clients to meet the requirements of the EAA Act by delivering platforms and solutions that ensure accessible, inclusive, and regulation-compliant streaming experiences.
- Expanded Presence: Engaging with industry leaders at CES, NAB, IBC, and other global events to showcase our latest innovations and build stronger collaborations.
Thank You
As we close the chapter on 2024, we extend our heartfelt thanks to our incredible team, partners, and clients. Your trust, collaboration, and shared vision have driven us forward and inspired us to continually raise the bar.
2025 promises to be another transformative year for 24i and the media industry as a whole. We look forward to meeting many of you at upcoming events, starting with CES in Las Vegas, where we’ll explore new opportunities together.
Stream Smarter, Connect Better.
The 24i Team
Join us at CES 2025 in Las Vegas for a live demo of 24i Video Cloud. Discover how our innovative solutions can transform your streaming service and elevate audience engagement!