Smart Content
Preparation & Delivery
Optimize video workflows with data-driven automation that enhances ingestion, transcoding, DRM protection and metadata enrichment for seamless, high-quality streaming across all devices.
About OTT
In today's fast-paced digital world, Over-The-Top (OTT) streaming is your ticket to delivering content directly to your audience anytime, anywhere. Though navigating the complexities of OTT can be daunting, it allows you to manage diverse devices to ensure seamless user experiences.
The Brands Redefining OTT Streaming
Features
Optimize video workflows with data-driven automation that enhances ingestion, transcoding, DRM protection and metadata enrichment for seamless, high-quality streaming across all devices.
Deliver smooth, buffer-free playback with multi-CDN support and adaptive bitrate streaming that has real-time insights optimizing performance across every screen.
Maximize revenue with flexible SVOD, AVOD and TVOD models while leveraging data-driven insights, AI-powered recommendations as well as real-time analytics to boost retention and engagement.
Make data-driven changes instantly with no-code tools that customize UIs, update content and refine experiences across every device at the touch of a button.
Challenges
Juggling content across multiple platforms and devices is complex and time-consuming. Keeping everything organized ensures seamless integration and avoids workflow bottlenecks that can quickly become a nightmare — especially as your content library grows.
Data is everywhere, but making sense of it is another story. Without clear insights to understand audience behavior, optimizing content strategies and making data-driven decisions can feel like shooting in the dark.
OTT moves fast, but launching new features often doesn’t. Development roadblocks such as long testing cycles and tech constraints can slow down your ability to innovate, putting you at risk of falling behind competitors.
With viewers switching between phones, tablets, smart TVs and consoles to name a few; expectations for seamless streaming have never been higher. Any lag, playback issues or inconsistent experiences across devices can lead to frustration and churn.
Solutions
Streamline your tech stack with modern, scalable solutions.
Manage content effortlessly across all devices.
Keep content organized and accessible at scale.
Empower engineers to focus on innovation, not manual tasks.
Unify everything into one powerful platform.
Gain actionable insights into audience behavior.
Make smarter content and product decisions.
Optimize delivery based on real user engagement.
Get cost-effective, modular solutions for immediate needs.
Experiment and innovate without bottlenecks.
Stay competitive in a rapidly evolving market.
Reduce time to market for critical updates.
Delight your audience anytime, anywhere.
Create high-quality experiences across every screen.
Ensure consistent playback across platforms.
Futureproof your offerings for new devices.
AI-powered Personalization
Supercharge your OTT experience with AI-driven personalization that keeps viewers watching. Whether integrated with our CMS or as a direct API solution, our AI-powered Personalization gives you the power to deliver hyper-relevant content at scale.
24i AI-powered Personalization Key Metrics
boost in discovery as users watched more titles with 24iQ recommendations.
longer watch time as viewers stayed nearly twice as long.
lower churn as AI-driven picks kept subscribers engaged.
Personalization shouldn’t end when your app is closed. It should extend throughout your customer journey. Connect our AI-solution APIs to your marketing tools for tailored messaging both on and off your streaming platform:
Personalized emails featuring “recommended for you” suggestions.
Tailored push-notifications prompting continued watching or offering something new that suits a user’s tastes.
Marketing intelligence on the ideal time to email a user based on their viewing habits.
These techniques are shown to increase marketing click-throughs up to 200%! 24i AI-powered Personalization data can also help Pay TV operators retain subscribers for their broadband and telephony services.
