About Pay TV

The Future of Pay TV? You’re Looking At It.

Pay TV isn’t just about channels, it’s about experiences. Give your subscribers seamless, feature-rich viewing across devices while keeping costs in check. With 24i, you get a future-proof Pay TV solution that delivers flexibility, personalization and a top-tier entertainment experience.

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The Brands Redefining Pay TV Streaming

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Features

Features That Keep
Viewers Hooked.

Deliver Data-driven Viewing Efficiency Anytime

Give your audience uninterrupted access to live, paused, restarted or recorded content for streaming without friction.

Reach Viewers Everywhere With Data-Driven Agility.

Deliver smooth, high-quality viewing across smart TVs, mobile apps, and web browsers with cloud-based scalability and real-time insights.

Maximize Monetization With Data-Driven Insights.

Optimize ad-insertion and subscriptions with audience intelligence, balancing profitability and viewer satisfaction.

Future-Proof Your PayTV Service With Data-Driven Intelligence.

Stay ahead with AI-driven recommendations, data intelligence and a scalable tech stack that evolves without costly overhauls.

Challenges

Pay TV Pitfalls You Can’t Ignore.

Evolving Viewer Expectations.

Your audience demands the flexibility of streaming with the reliability of traditional Pay TV. Keeping up with
their shifting preferences without overhauling your entire infrastructure
is easier said than done.

Complex Content Distribution.

Delivering seamless live, on-demand and catch-up TV across multiple devices can be a logistical nightmare. Legacy systems and fragmented workflows slow you down, impacting both quality and efficiency.

Monetization Roadblocks.

From ad-supported models to premium subscriptions, maximizing revenue requires flexibility. But rigid legacy platforms, inefficient ad insertions and limited monetization tools can leave money on the table.

Limited Viewer Insights.

Without actionable, first-party data, understanding audience behavior and personalizing the experience is a challenge. Without the right insights and engagement strategies, content decisions become a shot in the dark.

Solutions

Overcoming Streaming Obstacles.

Efficient Content Management.

Streamline your tech stack with modern, scalable solutions.

Manage content effortlessly across all devices.

Keep content organized and accessible at scale.

Empower engineers to focus on innovation, not manual tasks.

Data Driven Insights.

Unify everything into one powerful platform.

Gain actionable insights into audience behavior.

Make smarter content and product decisions.

Optimize delivery based on real user engagement.

Faster Feature Deployment.

Get cost-effective, modular solutions
for immediate needs.

Experiment and innovate without bottlenecks.

Stay competitive in a rapidly evolving market.

Reduce time to market for critical updates.

Seamless Multi-device Delivery.

Delight your audience anytime, anywhere.

Create high-quality experiences across every screen.

Ensure consistent playback across platforms.

Futureproof your offerings for new devices.

AI-Powered Personalization

Personalization That Works
Harder for You.

Supercharge your PayTV service with AI-powered Personalization that keeps viewers engaged. Whether integrated with your existing platform or as a direct API solution, our intelligent recommendations ensure every subscriber gets the most relevant content to drive higher retention and satisfaction at scale.

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24i AI-powered Personalization Key Metrics

340%

boost in discovery as users watched
more titles with 24iQ recommendations.

1.8x

longer watch time as viewers
stayed nearly twice as long.

43%

lower churn as AI-driven picks
kept subscribers engaged.

Personalization shouldn’t end when your app is closed. It should extend throughout your customer journey. Connect our AI-solution APIs to your marketing tools for tailored messaging both on and off your streaming platform:

Personalized emails featuring “recommended
for you” suggestions.

Tailored push-notifications prompting continued watching
or offering something new that suits a user’s tastes.

Marketing intelligence on the ideal time to email
a user based on their viewing habits.

These techniques are shown to increase marketing
click-throughs up to 200%! 24i AI-powered Personalization data can also help Pay TV operators retain subscribers for their broadband and telephony services.

24i’s platform has simplified our in-house work and helped us keep our focus on creating new services for our very demanding consumer market.

— Torsteinn Gunnlaugsson, Manager TV services, Vodafone Iceland

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