Why 24i
Four principles behind everything we build.
These aren't marketing lines. Independence, openness, intelligence and growth shape every decision we make, from how we build the platform to how you own what runs on it.
Independence
Own your platform. Own your audience. No lock-in.
Open
Composable. Interoperable. Built around your ecosystem.
Intelligence
Turn audience behaviour into actionable insights
Growth
Increase engagement. Increase revenue. Increase customer lifetime value.
24i Video Cloud
Powering Smarter Video Experiences
A modular, data-driven ecosystem where CMS, personalization, advertising, workflows, and applications work seamlessly together.
CMS
Manage content, metadata, and UI/UX across devices with no-code tools and WYSIWYG editing.
Personalization
AI-driven content recommendations that boost engagement and retention.
Advanced Advertising
Unified CSAI + SSAI + SGAI logic for every ad slot, powered by the 24i Attribution Suite and metadata-driven targeting.
Video Workflow
Fully controllable, cloud-hosted pipeline for live and VOD content.
Applications
Ready-to-go white-label apps for every screen, fast launch, full brand control.
Want to see how 24i can supercharge your streaming service?
Why we're different
Publish content. Own your business.
Every platform lets you publish. Far fewer let you own what comes next: first-party data, your roadmap, and your direct relationship with your audience. With 24i, all three stay yours.

Closed Ecosystems
The old way
Vendor lock-in
Limited data ownership
Fixed roadmap
Audience rented
24i
Own your business
Open ecosystem
First-party data
Flexible platform
Audience owned
Customer outcomes
What our customers achieve.
Launch Everywhere, Instantly.
Create white-label apps for web, mobile, streaming devices and Smart TVs built to scale and branded your way.

Data Driven Insights.
Unify everything into one powerful platform.
Gain actionable insights into audience behavior.
Make smarter content and product decisions.
Optimize delivery based on real user engagement.
Personalize Every Moment.
Deliver smarter recommendations and tailored viewing experiences with data-driven insights.

Faster Feature Deployment.
Get cost-effective, modular solutions for immediate needs.
Experiment and innovate without bottlenecks.
Stay competitive in a rapidly evolving market.
Reduce time to market for critical updates.
Seamless Multi-device Delivery.
Delight your audience anytime, anywhere.
Create high-quality experiences across every screen.
Ensure consistent playback across platforms.
Futureproof your offerings for new devices.
Stream Limitlessly Via The Cloud.
Manage a scalable cloud solution for fast, reliable and secure video streaming.

Customer Impact
Proof, not promises.
Media companies of every size run on 24i, from national broadcasters to fast-growing streaming services. Here's what that looks like in numbers and in their words.

24i’s team has worked continuously with us to generate meaningful recommendations for each customer. It has been an effortless and pleasurable experience.
Sacha Stanton
CTO, MGM+

We delivered a premium TV experience by merging state-of-the-art hardware with advanced software solutions. This partnership with 24i sets a new benchmark for hybrid IPTV/OTT services in the region.
Veka Radonjić
Solution Sales Director for Balkan and Central Asia, STRONG

24i’s platform has simplified our in-house work and helped us keep our focus on creating new services for our very demanding consumer market.
Torsteinn Gunnlaugsson
Manager TV Services, Vodafone Iceland

24i allows us to add features at our own pace and has the flexibility to let us constantly evolve our look-and-feel. We have our own design and front-end development team, but we use the 24i backend.
Torsteinn Gunnlaugsson
Manager TV Services, Vodafone Iceland

We are definitely going all-in on the cloud based services and offload as much as we can to the cloud. We see our relationship with 24i as being much more of a partnership than a vendor-supplier-customer situation.
Martin Jürgensen
Senior Product Development Manager, Waoo

Having 24i as the main contractor is easier from an operational and development perspective. I need to talk to one or two parties to get a feature developed or solve operational issues.
Bart Smeels
Platforms and System Management, DELTA Fiber

A key advantage is that it is truly end-to-end: covering all the functions we need. All the software required from front-end to back end and even the set-top boxes serving our TV viewing customers.
Valentijn Rensing
CEO, Youfone

We didn’t really need to increase the number of people in our office to support interactive TV, we could do it with the people that we have, and the knowledge of the system that is coming from 24i.
Wybren Lieuwes
System & Network Architect, Kabelnoord

We wanted one provider and a system that lets us manage the content ourselves. With 24i and Cleeng we can manage our proposition to make it even stronger.
Michael Look Tong
Entertainment Networks & Media Operations Director, CWC

24i’s team has worked continuously with us to generate meaningful recommendations for each customer. It has been an effortless and pleasurable experience.
Sacha Stanton
CTO, MGM+

We delivered a premium TV experience by merging state-of-the-art hardware with advanced software solutions. This partnership with 24i sets a new benchmark for hybrid IPTV/OTT services in the region.
Veka Radonjić
Solution Sales Director for Balkan and Central Asia, STRONG

24i’s platform has simplified our in-house work and helped us keep our focus on creating new services for our very demanding consumer market.
Torsteinn Gunnlaugsson
Manager TV Services, Vodafone Iceland

24i allows us to add features at our own pace and has the flexibility to let us constantly evolve our look-and-feel. We have our own design and front-end development team, but we use the 24i backend.
Torsteinn Gunnlaugsson
Manager TV Services, Vodafone Iceland

We are definitely going all-in on the cloud based services and offload as much as we can to the cloud. We see our relationship with 24i as being much more of a partnership than a vendor-supplier-customer situation.
Martin Jürgensen
Senior Product Development Manager, Waoo

Having 24i as the main contractor is easier from an operational and development perspective. I need to talk to one or two parties to get a feature developed or solve operational issues.
Bart Smeels
Platforms and System Management, DELTA Fiber

A key advantage is that it is truly end-to-end: covering all the functions we need. All the software required from front-end to back end and even the set-top boxes serving our TV viewing customers.
Valentijn Rensing
CEO, Youfone

We didn’t really need to increase the number of people in our office to support interactive TV, we could do it with the people that we have, and the knowledge of the system that is coming from 24i.
Wybren Lieuwes
System & Network Architect, Kabelnoord

We wanted one provider and a system that lets us manage the content ourselves. With 24i and Cleeng we can manage our proposition to make it even stronger.
Michael Look Tong
Entertainment Networks & Media Operations Director, CWC
What audience intelligence delivers
boost in discovery as users watched more titles with 24iQ recommendations.
longer watch time as viewers stayed nearly twice as long.
lower churn as AI-driven picks kept subscribers engaged.
24i’s platform has simplified our in-house work and helped us keep our focus on creating new services for our very demanding consumer market.
Torsteinn Gunnlaugsson, Manager TV services, Vodafone Iceland

Our vision
Building the future of open streaming
We believe media companies should own their audience relationships, their data and their destiny. That's why everything we build is designed around openness, interoperability and long-term independence, and why we'd rather earn your renewal than lock you into it.





















