m:tel Reaches with New Audiences through ON TV – A Seamless Entertainment Experience Powered by 24i and STRONG

Amsterdam and Shenzhen, Jan. 7, 2025 – This next-generation service provides an all-in-one entertainment experience with a sleek and friendly user interface driven by 24i’s no-code customization engine, fully integrated with Skyworth’s Android TV STBs. The setup enables m:tel to deliver a rich suite of video services that enhance engagement and create new opportunities for growth in Bosnia and Herzegovina’s digital entertainment market.

“Our partnership with 24i and STRONG has enabled us to significantly enhance our TV offering, providing our subscribers with a cutting-edge viewing experience,” said Rastko Pavlović, CTO at m:tel Banja Luka.

Key Features of ON TV Include:

• Intuitive interface: Personalized content recommendations for a tailored viewing experience.
• Cross-device viewing: Seamless streaming across platforms, including built-in Chromecast.
• Advanced channel and stream management: Flexible options for managing content.
• Customizable design: Adaptable branding options for a consistent user experience.

"m:tel's decision to deploy our Pay TV product demonstrates the trust they place in our technology, expertise and integrated partnership with Skyworth," said Sebastian Braun, CEO of 24i.

“Our collaboration with 24i on the m:tel project showcases how we deliver a premium TV experience by merging state-of-the-art hardware with advanced software solutions. This partnership sets a new benchmark for hybrid IPTV/OTT services in the region,” said Veka Radonjić, Solution Sales Director for Balkan and Central Asia at STRONG.

About 24i

We are dedicated to shaping the future of media profitability. Specializing in crafting valuable, scalable and customizable OTT and Pay TV consumer offerings, we are guided by our resilient, remarkable and change-ready team to reimagine the streaming landscape and how to connect viewers with the content they love. 

With a selective approach, strategically focusing on D2C OTT, broadcasters and Pay TV providers and prioritizing personalization, content management and metadata enhancements, we amplify consumer-centric video experiences that can be changed and updated in real-time, without coding.

As an Aferian Group company, we help customers all over the world, including telecoms companies like KPN, Telenor Sweden, Vodafone Iceland and Entel, as well as international broadcasters and OTT service providers. For more, visit www.24i.com.

About m:tel

As the leading telecom operator in Bosnia and Herzegovina, Joint Stock Company m:tel a.d. Banja Luka offers unique communication solutions unified under the m:tel corporate brand. In the more and more dynamic BiH market, we offer the latest telecommunication services in the field of mobile and fix telephony, Digital TV, internet and data. 

With constant monitoring of global trends and the latest technological advancements in the field of telecommunications, we recognize our customers’ needs. Building on decades of experience and through continuous transformation and modernization of our operations, we continually improve our users' experience. We enable them to connect seamlessly and enjoy a superior digital experience anywhere and at any time, thus becoming their first choice in the markets where we operate. For more, visit www.mtel.ba 

‍About STRONG

A global leader in home networking and digital entertainment solutions, STRONG offers a wide range of products including set-top boxes, routers, and smart home devices. Known for innovation and reliability, STRONG delivers high-quality technology that enhances connectivity and entertainment experiences.

With a presence in over 45 countries, STRONG focuses on user-friendly designs and cutting-edge features. STRONG is committed to bringing smarter living to homes worldwide. For more, visit www.strong-eu.com