We successfully delivered a range of personalized solutions for the streaming service EPIX starting in 2020, enhancing the user experience for subscribers whilst increasing engagement and reducing churn. In early 2023, EPIX was rebranded MGM+.
We were appointed by MGM+ to deliver a range personalization services to answer the challenge of improving the experience for users, surfacing the right content at the right time and automating personalization across the platform. The Filter achieved this using a range of 24i personalization products and solutions.
Our highly optimised search solution provides intelligent content matches, enriched data for voice ready systems and user personalisation for specific search scenarios to aid content discovery and improved user journey.
Recommendation Swim Lanes
Using our bespoke personalization algorithms we work with both content and user data to surface the right content for each user based on what they watch, when they watch and how they watch. Products include ‘For You’, ‘More Like This’ and ‘Because You Watched’ in addition to dynamic social proof rails such as ‘Trending’ & ‘Most Popular’. Our models have been shaped in partnership with MGM+ business objectives and KPIs, delivering a bespoke solution that can be flexed and tuned to the unique nature of their catalogue and providing the platform for A/B testing across the user base to deliver incremental performance gains.
Continuous Development
We continue to work in partnership with MGM+ to develop new features including AI driven UI and Hero content tailored specifically to each user and their viewing behaviours.
