Reflections from Stuart Huke: 24i's Exciting Journey at IBC 2024

It was absolutely fantastic to be back at IBC 2024, reconnecting with partners, clients, and new prospects. The energy at the show was contagious, and we had exciting conversations about what’s in store for 24i in 2024 and beyond. It was truly great to be back at the vibrant event, showcasing the innovative strides we've made.

24i Video Cloud: Revolutionizing Pay TV

One of the highlights of our presence at IBC this year is the launch of 24i Video Cloud, a product that's been years in the making. After delivering successful solutions for the OTT and DTC markets, we’re now extending our expertise into the Pay TV space with this all-in-one video solution.

The new 24i Video Cloud integrates key features like live TV, restart, and catch-up services, creating a seamless delivery platform for Pay TV operators. The feedback from the show has been overwhelmingly positive, and we're thrilled to see the industry’s excitement about our product.

Bringing Personalization to Backstage

In terms of product developments, one of the major focus areas for us this year has been the integration of personalization into our Backstage CMS. This development allows our clients to seamlessly incorporate personalized content recommendations directly into their CMS, without the need for additional integrations.

This gives our clients more control over how they personalize content, adapting it to their editorial strategy and audience needs. By putting this power back into their hands, we’re enabling them to create more tailored experiences for their users, ultimately driving engagement and satisfaction.

New Horizons for Pay TV Operators

Another exciting development we’re exploring is the opportunity for Pay TV operators to have their own branded smart TVs. In collaboration with Technology Partners, we’re looking at how operators can have full control over the TV experience, including monetization, with our elegant 24i UI integrated into their devices. This provides a sleek and seamless experience that brings together the best of Pay TV and OTT technology.

Looking Ahead

As we head into 2025, we’re excited to continue pushing the boundaries of video delivery and personalization. The positive reception at IBC 2024 has reinforced our belief in the solutions we’re bringing to the market, and we’re looking forward to what the future holds for 24i and our clients.

If you didn’t have a chance to meet us at IBC, you can still learn more about our innovative products and schedule a meeting here. Let's continue the conversation and explore how 24i can elevate your video services!

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