24i Deploys OneTrust to Tailor Consumer Consent that Balances Personalized Ad Experiences and Viewer Privacy for FAST Channels

Amsterdam and Atlanta – Sept. 5, 2024 - 24i, the video streaming platform expert, today announced that it has successfully deployed the OneTrust consent management platform (CMP) featuring its OTT and CTV consent solution for a customer’s FAST channel line-up, powered by 24i. Leveraging OneTrust’s direct APIs and SDKs helped 24i rapidly implement the CMP to manage preferences for both households and individuals to allow for granular user controls and richer advertising data for a more personalized experience.

A critical element of ad-funded ecosystems is privacy control. With OneTrust’s CMP, rather than a binary yes or no option when accessing FAST channels, viewers can agree to or reject the terms and conditions, as well as the information they wish to share with advertisers. This mirrors today’s experience on privacy-compliant websites. OneTrust’s solutions also help companies stay compliant with GDPR, CCPA, plus hundreds of other regulations, as well as frameworks from the IAB and DAA.

Combining privacy control with the best CPM and highest revenue requires some level of ad targeting. This means there is a requirement to share some user data with the FAST channel content owner and their technology supplier, and this requires consumers to give their consent. This process is more complicated than a simple, one-off yes or no event because ad inventory can come from many vendors.

“By implementing our CMP OTT and CTV consent solution, 24i is leading the charge in balancing personalization and privacy for FAST audiences. Responsible data use starts at the point of collection, where providing users with more control over their data not only meets compliance requirements, but also builds and reinforces trust. This trust is crucial as it enables the activation and use of first-party data, creating exceptional customer experiences and driving company value," said Blake Brannon, Chief Product & Strategy Officer at OneTrust.

Backed by 24i’s open content management system (CMS) Backstage, the integrated solution provides customers with a flexible platform to add services and applications, through a simple graphical interface. Backstage’s unique presentation of assets seamlessly blends video on demand with linear channels. One of the unique aspects of the Backstage-OneTrust solution is that it can be deployed into existing infrastructures, including set-top boxes already in the field.

"Being able to deploy OneTrust quickly and easily enables video service providers to better monetize their channels with higher CPM and fill rates, while delivering a more personalized TV experience. It also allows customers to select what data they wish to share and with whom, providing advertisers with deeper insights to deliver more relevant ads. We are continuously focused on enhancing value for our customers' video services, ultimately creating a more personalized experience," said David Brown, CTO, 24i. 

About OneTrust 

OneTrust unlocks the full potential of data and AI, responsibly. Our platform enforces the secure handling of company data, empowering organizations to drive innovation responsibly while mitigating risks. With a comprehensive suite of solutions spanning data and AI security, privacy, governance, risk, ethics, and compliance, OneTrust enables seamless collaboration between data teams and risk teams to enable rapid and trusted innovation. Recognized as the market leader in trust, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses. For more information, visit  www.onetrust.com.

© 2024 OneTrust LLC. All rights reserved. OneTrust and the OneTrust logo are trademarks or registered trademarks of OneTrust LLC in the United States and other jurisdictions. All other brand and product names are trademarks or registered trademarks of their respective holders. 

About 24i

At 24i, we are dedicated to shaping the future of media profitability. Specializing in crafting valuable, scalable and customizable OTT and Pay TV consumer offerings, we are guided by our resilient, remarkable and change-ready team to reimagine the streaming landscape and how to connect viewers with the content they love.

With a selective approach, strategically focusing on D2C OTT, broadcasters and Pay TV providers and prioritizing personalization, content management and metadata enhancements, we amplify consumer-centric video experiences that can be changed and updated in real-time, without coding.

As an Aferian Group company, we help customers all over the world, including telecoms companies like KPN, Telenor Sweden, Vodafone Iceland and Entel, as well as international broadcasters and OTT service providers. For more, visit www.24i.com.