The streaming landscape is a dynamic and demanding arena. To thrive, video providers need to be agile, innovative, and, crucially, fast to market.
However, many find themselves bogged down by complex, disparate tech stacks—a patchwork of solutions for ingest, transcoding, content management, and user experience. This complexity often leads to slow deployment, integration headaches, and ultimately, a hampered ability to compete effectively.
It's time for a change. It's time to embrace simplification.
The bottleneck of fragmented systems
Imagine trying to orchestrate a symphony with musicians playing from different sheet music without a conductor. This is often the reality of a fragmented streaming tech stack.
Each component, while potentially best-in-class individually, operates in its own silo. This lack of seamless communication creates friction at every stage:
• Ingest and transcode
Getting your content ready for viewing can become a labyrinth of different formats, encoding settings, and manual processes.
• Content management
Managing metadata, rights, and scheduling across multiple platforms is time-consuming and prone to errors.
• UX/UI customization
Delivering a compelling and branded user experience becomes a challenge when the front-end is disconnected from the back-end content and management systems.
• Personalization
Truly understanding your audience and delivering tailored content recommendations is difficult when user data is scattered across various platforms.
This complexity not only slows down deployment of new features and services but also increases operational overhead and the potential for costly errors.
The power of an end-to-end video CMS
The solution lies in adopting an integrated, end-to-end video content management system (CMS). Imagine a unified platform that seamlessly handles every step of your video workflow, from the moment content is ingested to the moment it's enjoyed by your audience. This holistic approach offers significant advantages:
• Streamlined workflows
Eliminate the need for manual data transfer and complex integrations between disparate systems. A unified CMS automates processes, freeing up your team to focus on innovation and content strategy.
• Rapid deployment
With all the necessary tools under one roof, launching new channels, content libraries, or features becomes significantly faster and less risky.
• Consistent user experience
A tightly integrated system ensures a consistent and branded user experience across all devices and platforms. Customizing the UX/UI becomes a natural extension of your content management strategy.
• Enhanced personalization
With a centralized view of content and user data, you can unlock the true potential of personalization. Deliver relevant recommendations and targeted promotions, and create stickier user experiences.
The 24i Video Cloud: Your end-to-end solution for streaming success
At 24i, we understand the challenges of navigating a complex streaming landscape. That's why we've built the 24i Video Cloud—a comprehensive end-to-end tech stack designed for rapid deployment and seamless operation.
Our platform offers a robust and unified solution encompassing:
- Powerful video CMS: Manage your entire content library, metadata, rights, and scheduling with ease, including single sign-on and monetization options.
- Efficient ingest, transcode, and delivery: Prepare your content for multi-screen delivery with automated workflows and format support.
- Flexible UX/UI customization: Create engaging and branded user experiences with intuitive tools and SDKs.
- Advanced personalization engine: Leverage data insights to deliver personalized content recommendations and drive user engagement.
Crucially, while offering a complete end-to-end solution, the 24i Video Cloud is also designed for easy integration with other components. We understand that you might have existing systems you want to leverage.
Our open architecture allows for seamless connections, giving you the flexibility to build the exact tech stack you need with the confidence of smooth interoperability.
Launch quickly, compete confidently
In the fast-paced world of streaming, time is of the essence. By simplifying your tech stack with an end-to-end solution like the 24i Video Cloud, you can eliminate complexity, accelerate deployment, and focus on what truly matters: delivering exceptional video experiences to your audience.
Ready to streamline your streaming operations and launch with confidence?
Learn more about the 24i Video Cloud at www.24i.com.
