The energy in Las Vegas was electric in early April as the broadcast and media industry converged for the annual NAB Show. For 24i, this year’s event was particularly significant, marking not only our strong presence and engagement but also the unveiling of a refreshed 24i brand. We were thrilled to connect with numerous partners, customers, and prospects during our meetings at the Wynn hotel, forging new relationships and strengthening existing ones.
A key highlight for us was our participation in the NAB Streaming Summit. Our Head of Product, Stuart Huke, shared valuable insights alongside Damian Pelliccione, CEO of Revry, underscoring our commitment to thought leadership in the evolving streaming landscape.
This speaking slot allowed us to contribute to crucial industry conversations and further establish our credibility as innovators in the video technology space. Watch the full session for key insights on the future of streaming below.
We also generated significant buzz with the launch of our Advance Advertising solution, a groundbreaking innovation developed in collaboration with our new technical partner, Bitmovin. This announcement garnered press coverage and signifies our dedication to providing cutting-edge solutions that address the evolving monetization needs of the streaming industry. We’re excited about the possibilities this partnership unlocks for our clients.
Beyond our specific activities, NAB 2025 provided a valuable lens through which to observe key industry trends shaping the future of video. Here are some of our key takeaways and how 24i is positioned to address them:
Key NAB insights & industry trends: A 24i perspective
Artificial intelligence (AI) integration
AI is no longer a futuristic concept but a tangible reality permeating media workflows. We saw compelling applications showcased across the show, including generative AI for content creation, automated captioning and real-time translation services enhancing accessibility, and sophisticated AI algorithms driving personalized content recommendations.
24i’s angle: We recognize the transformative power of AI. Our AI-powered personalization solution is designed to leverage these advancements to deliver more engaging and relevant viewing experiences, ultimately driving user satisfaction and retention for our customers.
Expansion of the creator economy
The rise of independent content creators continues its powerful trajectory, fundamentally reshaping the media landscape. Platforms are increasingly focused on empowering these creators with robust tools and diverse monetization models. This signifies a notable shift from traditional, top-down media distribution towards a more democratized, individual-driven ecosystem.
24i’s angle: While our core focus remains on established media companies and service providers, we understand the growing importance of flexible and scalable solutions that can accommodate a wider range of content sources. Our platform is built with adaptability in mind, ensuring we can support evolving content strategies.
Advancements in sports broadcasting
The world of sports broadcasting is undergoing a rapid transformation driven by innovations in immersive viewing experiences, dedicated sports streaming platforms, and the integration of data-driven content and analytics to enhance fan engagement and unlock new revenue streams.
24i’s angle: We provide robust and scalable video platforms that can handle the demands of live sports streaming, ensuring high-quality delivery and engaging user experiences across various devices.
Cloud virtualization & remote production
Cloud-based workflows are revolutionizing how content is created, stored, edited, and distributed. The benefits are clear: reduced infrastructure costs, increased operational flexibility, and the ability to facilitate seamless remote production workflows, enabling greater collaboration and efficiency.
24i’s angle: Our 24i Video Cloud offers a fully controllable, cloud-hosted solution specifically optimized for both live and on-demand (VOD) content. This empowers our clients to leverage the agility and scalability of the cloud while maintaining complete control over their video operations.
Streaming and monetization strategies
With streaming firmly established as the dominant mode of video consumption, the evolution of effective monetization strategies is paramount. We observed significant interest in ad-supported video-on-demand (AVoD) models and the sophisticated implementation of dynamic ad insertion (DAI) to maximize revenue generation.
24i’s angle: Our newly launched Advance Advertising Solution, developed in partnership with Bitmovin, directly addresses this critical trend. It provides advanced capabilities for seamless and effective ad integration, enabling our clients to optimize their monetization strategies and drive revenue growth in the streaming era.
NAB 2025 was an insightful and productive event for 24i. We are energized by the trends we observed and are confident that our innovative solutions and strategic partnerships position us perfectly to help our clients navigate the exciting future of video. We look forward to continuing these conversations and driving innovation in the industry.
