24i to speak at TV of Tomorrow show in San Francisco

TVOT SF 2017 will feature networking/business development opportunities for attendees, innovative and effective branding options for sponsors and exhibitors, close to 200 World-Class speakers and panellists, hands-on workshops and Master Classes, the presentation of the 14th Annual Awards for Leadership in Interactive and Multiplatform Television, and much more. More details here http://www.thetvoftomorrowshow.com

At TVOT SF, 24i’s VP of Business development, Linda Abrams, will be joining the panel “Understanding the OTT Content Ecosystem: SVOD, Skinny Bundles and Beyond” in the Hawthorn Room on Thursday, June 29th at 3:30 pm.

This session will explore the contours of the OTT content ecosystem (including subscription- and ad-supported VOD services, skinny bundles, niche programming offerings and more) and debate its likely future trajectory and its potential impact on the TV industry as a whole.

Topics for discussion will include: How are OTT programming services being marketed to consumers, and what is being done to address their high rates of churn? How will issues with the delivery infrastructure on which they rely–such as ISP data caps and the FCC’s plans to reverse Title II net neutrality–impact their development? What will be the impact on the space of social-media/video giants such as Facebook, YouTube, Twitter and Snapchat rolling out new programming services? To what extent are OTT programming services’ user experiences and business models restricted by the expectations and established business practices of their content providers? How much progress have they made in innovating the presentation and discoverability of content through personalization and other methods–are they, as one prominent commentator recently put it, still “hamstrung by the legacy of broadcast TV”? If one of the major strengths of OTT programming services is their ability to generate granular data on viewer behaviour, how well have they been leveraging this advantage to date? How will the accountability enabled by new cross-platform audience measurement methodologies impact the space?

The panellist include:

• Howard Horowitz, President, Horowitz Research (Moderator)
• Linda Abrams, VP Business development, 24i
• Ed Lee, VP of Content Acquisition, Roku
• Arlen Marmel, General Manager, VRV, Ellation
• Colin Petrie-Norris, CEO, Xumo

If you’re attending the TV of Tomorrow Show, let us know. We’d love to catch up for a coffee and chat about the future of TV. Book a meeting with us below.