24i Media Launches innovative ATSC 3.0 solution at NAB

24i’s ATSC 3.0 solution is designed to greatly enhance over-the-air services for viewers while bringing together broadcast and broadband functionality to give audiences more content and choice. It will deliver a better experience for viewers, and also allow broadcasters to utilize addressable advertising and better measure who is watching which programs. The solution is compatible with any ATSC device, therefore allowing rapid integration on the preferred device.

We are super excited to announce the launch of our innovative ATSC 3.0 solution at NAB,” said Martijn van Horssen, CEO at 24i Media. “Apart from providing our customers with cutting-edge ATSC 3.0 technology, our solution makes it possible for advertisers to get better targeted ads based on several parameters such as channel, genre, and location. Empowering broadcasters to start serving personalized advertising and thus create new revenue streams from advertisers.”

With full support for hybrid TV viewing, 24i’s innovative ATSC 3.0 solution enables interactive solutions and viewing of streaming video content on a range of devices such as Smart TVs, set-top-boxes (STBs), Internet or Hybrid, with low latency (CMAF DASH).

ATSC 3.0 will be able to bring together OTT and live linear programming in a way not possible before,” said Rehor Vykoupil, CBDO at 24i Media. “With our many years of UI & UX experience from designing interactive HbbTV Apps which is part of the ATSC standard, we are well-equipped to address the challenges faced by our customers, and accelerate their time-to-market for product development and deployment.”

At 24i’s booth at NAB, #SU9610, 24i will provide visitors with an interactive demo of their newly launched ATSC 3.0 solution and addressable tv. 24i has also added another potential monetization revenue stream for broadcasters, the ATSC 3.0 TV Games Portal, allowing customers to extend their solution with a TV game portal with pre- integrated monetization tools. This too will be demonstrated at the 24i booth at NAB.